Joey Essex was once a main star of TOWIE and used to spending his days attending red carpet events and star-studded parties.
But the reality star’s schedule took a slight turn today when he met with fans for a meet and greet… at the opening of a Wilkinsons store in Lakeside. Not quite Sugarhut is it?
Maybe Joey felt the need to do his bit for the community and was snapped interacting with fans as they popped in for a browse. Or maybe he was swayed by their home and gardening section?
The new store opened its doors to customers yesterday and Joey was on hand to cut the ribbon, alongside Steph Westall from Macmillan, Wilko Family Director, Lisa Wilkinson and Wilko Lakeside store manager, Steve Vaz.
Speaking ahead of his store appearance, Joey seemed excited, saying: “I’m really looking forward to coming to the Wilko opening, meeting the team, having a look around the new store and, of course, greeting Wilko customers too.”
We believe you Joey.