‘Pop Up’s Are the Number One Marketing Tool Within the Food Industry’

Exponential marketing firm Precision Acquisitions Direct works in close cooperation with leading healthy eating brands and believes that pop up marketing is the only way to market a food business in the modern age.

Through their ability to deliver top-quality results Precision Acquisitions Direct is setting the bar for engaging, interactive marketing solutions. The London-based firm’s power lies in the combined experience of its workforce and their refusal to take a back seat in what is fast becoming a highly competitive industry. The firm takes on every stage of their clients’ marketing process, from design and testing to implementation and campaign management. Focusing on face to face engagement through pop-up events the firm delivers unique customer experiences that are helping brands go further.


Most recently, the company has been working closely with a brand that provides fresh meal kits through a subscription service – organising and running pop-up events across the capital to help spread the brand’s healthy eating message. The firm has already showcased their client’s services at The Ideal Home Show is Olympia, where they offered visitors live cooking demonstrations and the opportunity to learn more about the brand’s values. The firm has already planned the next wave of pop-ups for their client, including the BBC Good Food Show in May, Grand Designs Live and This Morning Live in partnership with ITV – a brand new live event set to bring the popular magazine show to life.


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