Stuart Baggs‘ funeral will be will be held today.
The Apprentice star, who was the youngest candidate to have appeared on the BBC One show at the age of 21, died of an asthma attack at his home aged 27 last month.
His funeral will take place at St Ninians Church in his hometown of Douglas on the Isle of Man at 2pm.
Mourners have been asked to think “outside the box” like Baggs when wearing something blue in his honour.
Baggs, who ran his own communications firm on the island, was found dead on July 30.
The businessman became a cult favourite with his steady stream of catchphrases whilst on the TV show and his description of himself as “Baggs the brand”.
He was knocked out at the interviews stage and the series was eventually won by Stella English.
Baggs died as a result of his asthma, which he had suffered from for many years.
In a statement on the In Memory Of Stuart Baggs – Wear Blue For Stu page, his family recently said: “We have been overwhelmed by the amount of love and support we have received from you all. We would like to invite anyone who wishes to attend the funeral of Stuart to be held at St Ninians Church, Douglas, IOM at 2pm on Friday 21st August.